The opportunity to disrupt the retail market is unprecedented for startups. Those with a passion for products have dug deep and created delightful product experiences to fill online retail shelves

Necessities (grocery, medicine) will become extremely digital and hyperlocal with retailers delivering products under 30 minutes, while “want” categories such as clothes, accessories will become phygital but highly differentiated by high-end services

Customers want to have seamless transactions, in language they understand, hence retailers should aim to be vernacular; and offer convenient post-sales services, shopping rewards that lead to customer loyalty with personalised shopping spaces, according to the report, titled “The Future Of Retail In India Is Both In The Store And Online”