Men’s grooming D2C brand Beardo, which is owned by Marico, slipped into the red in the financial year ended March 31, 2023. The Ahmedabad-based D2C brand reported a net loss of INR 6.1 Cr in the financial year 2022-23 (FY23) as against a net profit of INR 75.5 Lakh in the previous fiscal year. 

Beardo’s revenue from operations rose 12.3% to INR 106.6 Cr in FY23 from INR 94.8 Cr in FY22, as per Marico’s annual report for the year ended March 31, 2023.